We appreciate that buying a diamond is a big decision and that is why you need to clearly understand the nuances of your purchase. This section should give you a deeper insight into the world of diamonds and should clarify your doubts. We also advise that you take a moment to do your own research to ensure that you are confident in your decision.
How do I know if the diamond is real? Should I insist on a Diamond Certificate?
It is virtually impossible to look at a diamond with the naked eye and tell its worth. The best method is to have the diamond examined by an expert gemmologist or to ask for a grading report from a reputable independent laboratory, such as IGI or GIA. Where one of our pieces comes with an independent grading report, this is stated on its product page.
What are Diamonds made of?
Natural diamonds and lab-grown diamonds are the same at the physical and chemical level: both are made of carbon and are the hardest natural material known. Natural diamonds formed deep in the earth over millions of years, while lab-grown diamonds are created in a laboratory using advanced technology. We always state clearly on each product page whether a diamond is natural or lab-grown.
What Shape should I choose?
This is a very subjective choice. We can only tell you that the brilliant round cut is by far the most popular shape. A close contender is the Princess cut diamond. The Round cut is very traditional and classic, and the most desired as a first jewellery purchase. Another reason for its popularity is that round cuts sparkle well and tend to hide any inclusions or colour that the stone may have. For this reason they are popular and usually carry a higher premium compared to other shapes. If you are the semi-traditional type, we suggest the cushion or oval cut, and if you really want to be different, you can explore the marquise or pear-shaped diamonds.
Is it safer to buy a diamond from a brick-and-mortar store or online?
This is a personal choice. Seeing a piece in person can help you understand how small differences in clarity and colour affect its appearance. Buying online gives you a wider range to choose from and the convenience of shopping at home, backed by our 30-day returns policy. With Sunshine Diamonds you can do both: shop online, or book an appointment to see pieces at our Hatton Garden showroom.
How do you know if the Diamond is conflict free?
Ask your jeweller how their diamonds are sourced. Natural diamonds traded internationally should come through the Kimberley Process Certification Scheme, which was set up to stop the trade in conflict diamonds, and reputable suppliers confirm this on their invoices under the industry's System of Warranties. Lab-grown diamonds are created in a laboratory rather than mined. If you have any questions about the origin of a particular diamond, please contact us before you buy.
Do I need to clean the Diamond and how?
An important and valid question with an easy solution. Diamonds can easily attract dirt, soap, oil, and dust. These substances inhibit natural light passing through the gemstone, limiting the sparkle. We recommend that you use a soft-bristled toothbrush, soap and warm water to gently scrub off the grime once a month. To enhance the radiance, we recommend that you take it to your jeweller, at least once a year, for a thorough ultrasonic clean.